While most PC brands are struggling to keep their sales numbers healthy, Apple is quietly having a great time. According to a fresh report from IDC (International Data Corporation — one of the most trusted tech research firms globally), Apple’s Mac lineup was the only major PC brand to grow its market share in Q2 (April–June) of this year. Every other big name in the PC world either stayed flat or saw a dip.
Apple Mac Sales Are Booming — Here’s What the Numbers Say
Apple shipped 6.7 million Macs in Q2 this year, up from 6.1 million units in the same quarter last year. That’s a solid 10.1% growth in shipments, and it pushed Apple’s global PC market share from 8.5% to 9.9% — nearly one in every ten PCs sold worldwide is now a Mac. That’s a big deal in a market where fractions of a percentage point are fiercely contested.
Meanwhile, Lenovo — the world’s number one PC maker — saw its shipments drop from 17 million to 16.6 million units. Other Windows PC brands like HP, Dell, and ASUS are facing similar headwinds. So what’s going wrong for Windows PCs while Apple thrives?
The RAM Crisis Is Hurting Windows PC Prices in India
Here’s the real story behind the numbers: Windows PC makers are dealing with a global RAM (memory) supply crunch. When RAM prices go up, laptop and desktop manufacturers have no choice but to pass on that cost to buyers. This means that Windows laptops — which were already competing hard on price — are suddenly becoming more expensive. For Indian buyers browsing options on platforms like Amazon or Flipkart, you may have already noticed that mid-range Windows laptops in the ₹50,000–₹80,000 range are quietly getting pricier or losing value-for-money features.
Apple, on the other hand, designs its own chips (the M-series processors) and has a very different supply chain. It’s less exposed to the RAM market volatility that’s hurting its competitors. This gives Apple a rare but real pricing stability advantage right now.
It’s also worth noting that Apple has been on a roll with its hardware lately. If you’re an Apple user, you might also want to check out this important heads-up about older iPhone models with a security flaw — something every Apple fan in India should be aware of.
What Does This Mean for Indian Mac Buyers?
India has seen a steady rise in Mac adoption, especially among students, content creators, and professionals in cities like Bengaluru, Mumbai, and Hyderabad. The MacBook Air M2 and M3 models, priced starting around ₹99,900, have become increasingly popular as serious work machines. With Apple’s growing sales momentum globally, we can expect:
- More Apple Premium Reseller (APR) stores and better after-sales service across India
- Possible expansion of Apple’s manufacturing in India, which could eventually bring prices down
- Stronger competition pushing Windows OEMs to innovate and offer better deals
- More software and app support tailored for macOS in the Indian market
For now, if you’re in the market for a laptop and considering a Mac, the timing might actually be in your favour — Apple’s momentum means better long-term software support and resale value. Windows laptops, while still excellent for gaming and budget buyers, may see further price hikes in the coming months if the RAM shortage doesn’t ease up. Keep an eye on the market before you make your next big tech purchase!
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